Building on her successful Global Learning Forum Roundtable session Kyle Pennisi from IPAS will lead this session where there will be the opportunity to share best practices, lessons learned, and yes-what not to do, when trying to build their learning platform audience.

The session will consider “How do you market your learning platform?”; “How can you reach more people than what is ‘required’ by your organization?”; “What messages work best to attract additional users?”, and “Once you attract these users, what is the ‘hook’ for getting them to take the first step and create an account?” Participants will consider marketing their learning platform to both an internal and an external audience.